People fear the task of buying a car, much the same as giving a speech in public.  It ranks with fear of death.  Yet like the lemming, they continually march to the sea.

The ordeal is sometimes traumatic but never dull.

The advertising, the sales gimmicks, and the chicanery of the auto business are revealed in this humorous anecdotal account of "Car Men."

The fantasies of the dealers and the greed of the sales managers are exposed to the naked eye.  Reading is believing.  Times change, models change, years go by, but car man's tactics remain constant.